DOCOMO Group's Medium-Term Strategy and Management Targets
In October 2021, we announced the "New DOCOMO Group Medium-Term Strategy" which presents the challenge we plan to tackle as New DOCOMO group, as well as our medium-term strategies and management goals.
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The information is as of October 2024.
Medium-Term Strategy
New DOCOMO group will transform you and the world through "structural reform of society and industries" and "creation of new lifestyles".


Enterprise Business
New DOCOMO group will integrate the enterprise business of each entity placing NTT Communications at the core, toward the goal of strengthening our sales capabilities and enriching our fixed-mobile convergence services and solutions. We will aim to expand our enterprise business to generate over 2 trillion yen in revenues in the fiscal year ending March 31, 2026 (FY2025) and become the leading company in the digital transformation (DX) of society and industries.
Smart Life Business
Through the utilization of our membership base and data assets as well as seamless coordination between services and various devices, we will create new values and lifestyles together with our partners. To this end, in addition to further reinforcement of our existing offerings, e.g., our core "finance/payment" and "video/entertainment" services, we will address the challenge of expanding into new business domains such as "electric power", "medical" and "XR." We will aim to generate over half of the new DOCOMO group revenues from Smart Life and enterprise businesses.
Telecommunications Business
We will aim to realize high-quality and economical networks through early expansion of 5G coverage and functional integration of networks owned by NTT DOCOMO and NTT Communications. We plan to offer rate plans and services catered to the diverse needs of customers and transform our sales channel together with our partners, to deliver customer experience that exceeds their expectations. Through these undertakings, we will "expand our customer base" and "optimize our sales and network costs," maintain the medium-term profit level of our telecommunications business and achieve the transition into a growth trajectory.
Global Deployment of Successful Models
By combining the capabilities of DOCOMO and Communications, and by leveraging our alliance with NTT Data and NTT Ltd., we will roll out successful models that employ the services/solutions we have developed hitherto and/or totally new technologies.
Reinforcement of Service Creation & Development Capabilities
To deliver innovative services to customers as quickly as possible and to accelerate DX of the entire group, we will thoroughly revamp our software development capabilities.
Drive Innovation with State-of-the-Art Technologies
We will lead open innovation and change the world hand-in-hand with partners. Joining forces with NTT laboratories, we will strive for early commercialization of 6G and IOWN. We will also work towards the realization of non-terrestrial networks that leverage satellites or High Altitude Platforms (HAPS).
Contribute to Creating a Sustainable Society
We will promote business management and ESG in an integrated manner, thereby contributing to creating a sustainable society. The new DOCOMO group will deliver on the "2030 Carbon Neutrality Declaration" announced in September 2021. We will also step up our endeavors to promote diversity and workstyle reform.
Medium-Term Management Goals
To realize our mid-term strategy, we have set mid-term management goals for FY2025 in two areas: growth and existing.
Growth Areas | Ratio of smart life plus enterprise business revenue | We aim to increase the revenue ratio of the Smart Life and corporate businesses to more than 50%, and expand the enterprise business revenue to more than 2 trillion yen to contribute to solving social problems. |
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Enterprise business revenue | ||
Existing Areas | Telecom CAPEX to Sales | We will pursue efficiency and capital productivity in the telecommunications business to reduce the telecommunications CAPEX to sales to 16.5% or less, and to achieve the telecommunications ROIC of 11.0% or more. |
Telecom ROIC |

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