Philosophy and Vision
Based on our corporate philosophy of "creating a new world of communications culture," DOCOMO will utilize our individual potential to provide highly personalized communication solutions that truly satisfy customers.
Message from the CEO
Creating Value for the Norm of Tomorrow with Technology and Resourcefulness
DOCOMO Group Vision
Bridging worlds with technology and integrity to inspire value creation and fill the world with happiness.
The Group Vision expresses how the DOCOMO Group will create new value.
The DOCOMO Group has diverse business areas. With "bridging" as a source of our value creation, we will link and combine the strengths of each business to create new value together with our partners, and deliver it to a variety of customers and communities.
Corporate Philosophy
In order to create a new world of communication culture,we will maximize individual abilitiesand aim to establish a more personal communication stylethat genuinely satisfies our customers.
-
Creating New Communications Culture
Open
A more personal communication style
- Ensures reliable access between individuals
- Enables real-time access
- Allows for communication on an individual basis
The resulting world of communication culture
- Enables communication freely with anyone, anytime, anywhere
- Creates etiquette for personal access
- Expands living space infinitely
Toward its realization
In order to realize a newer and richer world of communication culture, we will strive to improve the quality of our services, actively develop technologies aimed at advanced human-friendly interfaces, plan more diverse services, and provide services in a wider area.
-
Satisfying Customers
Open
- Ensure contact whenever necessary
- Enable contact with anyone, anytime, anywhere
- Happiness through heart-to-heart connections
- One step closer to realizing dreams
- Friendly and courteous service
- Easy and convenient use of advanced features
Toward its realization
We will first enhance our customer service, improve our service quality, build our own network, enhance functions, and expand our service area.
In addition, we will provide more comprehensive services at affordable prices to meet the diverse needs of our customers. -
Maximizing individual abilities
Open
- Respecting individual personalities and values
- Free internal communication without hierarchical or sectional barriers
- Utilizing individual ideas
- A free corporate culture that is not bound by existing ideas or systems
- A creative office environment that allows for comfortable work
- An open corporate culture
- Personnel evaluation based on the principle of additional points
- A company full of challenging spirit
Toward its realization
By promoting the integration of human resource development and enhancing its system, we will maximize individual abilities, improve environmental and working conditions, and enhance welfare and other measures to create a rewarding workplace.
Brand Slogan and Statement
Corporate Logo
The logo uses the special color DOCOMO Red and features the brand name "docomo" in lowercase. Its simple and approachable design expresses infinite possibilities for the future, along with a human touch, a sense of safety, and trust.
It is used as the business brand logo at various customer touchpoints for our services.
DOCOMO Group Principles
As the DOCOMO Group, we have formulated the DOCOMO Group Action Principles as guidelines to link the values that each individual involved in our business should cherish with corresponding actions.
By being aware of and acting on these principles, we will strive to realize our brand slogan, "Bridging Worlds for Wonder & Happiness."
DOCOMO Group's Medium-Term Strategy and Management Targets
Please read through DOCOMO's new initiatives for medium-term goals.
