Philosophy and Vision

Based on our corporate philosophy of "creating a new world of communications culture," DOCOMO will utilize our individual potential to provide highly personalized communication solutions that truly satisfy customers.

Message from the CEO

Bridging Worlds for Wonder and Happiness NTT DOCOMO

Creating Value for the Norm of Tomorrow with Technology and Resourcefulness

DOCOMO Group Vision

Bridging worlds with technology and integrity to inspire value creation and fill the world with happiness.

DOCOMO Group Vision image

The Group Vision expresses how the DOCOMO Group will create new value.

The DOCOMO Group has diverse business areas. With "bridging" as a source of our value creation, we will link and combine the strengths of each business to create new value together with our partners, and deliver it to a variety of customers and communities.

Corporate Philosophy

We create a world of communication culture. We ensure customer satisfaction. We maximize individual abilities.

In order to create a new world of communication culture,we will maximize individual abilitiesand aim to establish a more personal communication stylethat genuinely satisfies our customers.

  • Creating New Communications Culture

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    A more personal communication style

    • Ensures reliable access between individuals
    • Enables real-time access
    • Allows for communication on an individual basis

    The resulting world of communication culture

    • Enables communication freely with anyone, anytime, anywhere
    • Creates etiquette for personal access
    • Expands living space infinitely

    Toward its realization

    In order to realize a newer and richer world of communication culture, we will strive to improve the quality of our services, actively develop technologies aimed at advanced human-friendly interfaces, plan more diverse services, and provide services in a wider area.

  • Satisfying Customers

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    • Ensure contact whenever necessary
    • Enable contact with anyone, anytime, anywhere
    • Happiness through heart-to-heart connections
    • One step closer to realizing dreams
    • Friendly and courteous service
    • Easy and convenient use of advanced features

    Toward its realization

    We will first enhance our customer service, improve our service quality, build our own network, enhance functions, and expand our service area.
    In addition, we will provide more comprehensive services at affordable prices to meet the diverse needs of our customers.

  • Maximizing individual abilities

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    • Respecting individual personalities and values
    • Free internal communication without hierarchical or sectional barriers
    • Utilizing individual ideas
    • A free corporate culture that is not bound by existing ideas or systems
    • A creative office environment that allows for comfortable work
    • An open corporate culture
    • Personnel evaluation based on the principle of additional points
    • A company full of challenging spirit

    Toward its realization

    By promoting the integration of human resource development and enhancing its system, we will maximize individual abilities, improve environmental and working conditions, and enhance welfare and other measures to create a rewarding workplace.

Brand Slogan and Statement

In step with the times, we have always connected many things around us. But this alone will not be enough to overcome some of the challenges facing the world today. Now is the time for us to take a closer look at the act of “bridging” to unleash its full potential. We believe bridging creates wonder. By constantly innovating without fear of change, we continue touching hearts and inspiring society. Bridging creates happiness. By helping people care for one another and empowering businesses and communities to grow, we continue cultivating joy and peace of mind. Bridging. Its potential is infinite. To discover untapped possibility and create inspiring value, we will continue bridging the worlds of people, communities, regions, lifestyles, and industries around the world. Sometimes, we need to join with others. Hand in hand, we move forward, now and always. Anything less is not enough. Only when this is complete will true wonder and happiness become fully linked. “Bridging Worlds for Wonder and Happiness”In step with the times, we have always connected many things around us. But this alone will not be enough to overcome some of the challenges facing the world today. Now is the time for us to take a closer look at the act of “bridging” to unleash its full potential. We believe bridging creates wonder. By constantly innovating without fear of change, we continue touching hearts and inspiring society. Bridging creates happiness. By helping people care for one another and empowering businesses and communities to grow, we continue cultivating joy and peace of mind. Bridging. Its potential is infinite. To discover untapped possibility and create inspiring value, we will continue bridging the worlds of people, communities, regions, lifestyles, and industries around the world. Sometimes, we need to join with others. Hand in hand, we move forward, now and always. Anything less is not enough. Only when this is complete will true wonder and happiness become fully linked. “Bridging Worlds for Wonder and Happiness”

Corporate Logo

NTT DOCOMO

The red corporate logo symbolizes DOCOMO's energy and dynamism, and its promise to deliver customer satisfaction by understanding the needs of customers and building strong relationships with them, maximizing employee creativity and remaining a leading innovator in mobile technologies.

DOCOMO Group Principles

As the DOCOMO Group, we have formulated the DOCOMO Group Action Principles as guidelines to link the values that each individual involved in our business should cherish with corresponding actions.
By being aware of and acting on these principles, we will strive to realize our brand slogan, "Bridging Worlds for Wonder & Happiness."

DOCOMO Group's Medium-Term Strategy and Management Targets

Please read through DOCOMO's new initiatives for medium-term goals.

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