Human Capital Management

In the DOCOMO Group's Medium-Term Strategy, we aim to bring about significant changes in society by fostering innovation together with our partners.
To achieve this, we promote Human Capital Management, which drives the “sustainable growth cycle” by enabling new sustainable value provision to customers and society through human resource growth, ultimately realizing sustainable business growth.

Sustainable Growth Cycle: Sustainable value provision to customers and society, Sustainable business growth, and Human resource growthSustainable Growth Cycle: Sustainable value provision to customers and society, Sustainable business growth, and Human resource growth

Promoting Human Capital Management

In June 2024, our executive system underwent significant changes, promising “customer-centric business operations.”
We believe that thoroughly addressing customer challenges and exceeding their expectations is the foundation of the company's growth.
At the center of this initiative are all employees of the DOCOMO Group, with human resources being the most crucial aspect.
As the DOCOMO Group promotes Human Capital Management, we focus on the pillars of Business Challenges, Individual Challenges, and Corporate Culture.

Business Challenges: Realization of dynamic human resource management, and employment and recruitment of personnel. Individual Challenges: Autonomous career development. Corporate Culture: Promoting diversity management, work style reforms, choice of work styles, health management, labor safety, and labor relations.

Business Challenges

Realizing dynamic human resource management that enables the linkage of management strategy and human resource strategy - In Business Challenges, we will build a human resource portfolio based on talent profiles and promote effective human resource placement.
Additionally, by utilizing various recruitment methods for talent acquisition, such as career recruitment, we will realize dynamic human resource management that can respond promptly to business demands.

View larger imageOverview of Human Resource Portfolio Utilization. 1. Human Resource Portfolio Utilization Process: <Talent Profile> List and define the roles (occupations) and skills necessary for business operations based on the 18 fields of expertise common to the NTT Group (updated annually). Sales & SE: Agency & partner sales, Business producer, Inside sales. Marketing: Business planning. <Visualization of As-is and To-be Gaps> To-be: Human resource plan necessary for realizing business strategy. ・Draw As-is/To-be using talent profiles as a common language. ・Visualize the gap between the two from the perspective of quantity and quality (skill level). As-is: Visualization of human resources. <Human Resource Management to Bridge the Gap> External procurement: ・Recruitment (new graduates & mid-career). ・Outsourcing. ・M&A. ・Alumni network. (In cases where reskilling is relatively easy or there is adjacency between oversupplied roles and skills). Internal procurement: ・Training & reskilling. ・Reassignment (within or between businesses). ・Voluntary initiatives (In cases where reskilling difficulty is high, the quantity gap is large, or urgency is high). 2. Data Utilization: Talent profile information, Past work history & achievements (resume), Job description, Qualifications, Evaluation information, Industries with experience in confronting. HR database; Human resource information analysis platform: Accumulation of various human resource information, Utilization of human resource dictionary, KPI management through dashboard creation, Decision support through correlation analysis, etc. LLM; Recommendations for HR personne; Proposals for personnel for specified posts, Proposals for personnel through free word search. Recommendations for employees; Proposals for optimal posts, Learning proposals based on career plans.

Individual Challenges

Business growth through challenges and activities of individuals via autonomous career development - In Individual Challenges, employees are encouraged to set their own goals and expand their expertise, experience, and personal networks, promoting so-called autonomous career development. To this end, we will develop initiatives such as the Plus Challenge, an evaluation system, and training programs for highly specialized personnel in AI and security, as well as initiatives that actively engage employees outside the company. Through these programs, we aim to expand JobBoard and opportunities for holding two jobs, allowing employees to leverage their abilities, and realize business growth through individual challenges and activities, such as the new business creation program docomoSTARTUP, which enables employees to start their own businesses based on their proposals.

View larger image Background for the Need for Autonomous Career Development: Autonomous Career Development: <Personal Fulfillment in Career Development> Continuously growing oneself and living one's life strongly: Life planning to survive in the VUCA era and the 100-year life era, Enhancing expertise as a strength, Continuously responding to changes in the business environment and technological advancements=Employees draw their own career goals and design and implement the growth process towards these goals. <Sustainable Growth of the Company> Providing new value to customers and partners, and enhancing corporate value: Transformation to business operations centered on members, Creating customer value (CX = Customer eXperience) starting from employee experience (EX = Employee eXperience)=Implementing new human resource management aimed at securing and developing highly marketable talent for transformation. <Changes in the External Environment> Changes in the working environment: The rise of generations with different values (Millennials, Generation Z), Fluidity of human resources, spread of job-based personnel systems. Changes in the business environment: Commoditization of communications, intensifying competition in the domestic market, Structural reforms in the telecommunications business and expansion of corporate and smart life businesses.

Corporate Culture

A place where diverse individuals can pursue and thrive in well-being - In Corporate Culture, we aim to create a place where individuals can pursue and thrive in their well-being by promoting diversity management that recognizes diversity, establishing systems and environments that enable various working styles, and advancing Health and Productivity Management.

Setting Human Capital KPIs for Achieving Business Strategy

To ensure that the growth of human resources leads to new value creation, delighting many customers, and contributing to corporate growth, the DOCOMO Group promotes Human Capital Management with the pillars of Business Challenges, Individual Challenges, and Corporate Culture. The following contents are set as Human Capital KPIs.

View larger image Positioning of Human Capital KPIs: 1. Materiality; The most important indicators managed and disclosed based on sustainability policies. Female manager ratio, female new manager appointment rate, female executive ratio, male childcare leave acquisition rate, etc. 2. External Disclosure Indicators (=Human Capital KPIs); Indicators disclosed externally along with target levels and progress to promote the company's human capital management. 3. Internal Management Indicators; Indicators that are highly important but whose targets are managed internally.
View larger image <Human Capital KPIs Set by the DOCOMO Group> 1. Customer Engagement Rate; Aim for year-over-year improvement using both NPI (*1) and NPS (*2) indicators. *1 NPI (Next Purchase Intention): Intention to continue use, *2 NPS (Net Promoter Score): Indicator measuring customer loyalty. 2. Ratio of Employees with Cross-Border Experience; By leaving their main company or workplace and placing themselves in different environments, employees gain new perspectives and develop habits of personal learning and growth. 3. Degree of Challenge Behavior (Plus Challenge Setting Employee Ratio); All employees set proactive challenge goals aimed at long-term efforts, personal growth, and business growth, which are difficult to achieve in a single year. 4. Positive Response Rate to Employee Engagement 4 KPIs; Achieve 65% in the main 4 KPIs of employee satisfaction survey results regarding work motivation and ease of working. [Targets for FY2027] <Outcome Indicators>1. Customer Engagement Rate: Year-over-year Improvement. <Process Indicators> 2. Ratio of Employees with Cross-Border Experience: 30.0%. 3. Degree of Challenge Behavior (Plus Challenge Setting Employee Ratio): 100%. <Base> 4. Positive Response Rate to Employee Engagement 4 KPIs: 65%. [Results for FY2023] <Process Indicators> 2. Ratio of Employees with Cross-Border Experience: 21.7%. <Base> 4. Positive Response Rate to Employee Engagement 4 KPIs: 60%. *2, 3, 4 Scope: Permanent employees of DOCOMO, NTT Communications, NTT COMWARE, and DOCOMO's 11 functional subsidiaries.

Initiatives Supporting the Pillars of Human Capital Management

DE&I Activities (Harmony Program)

At DOCOMO, we promote Diversity, Equity & Inclusion to maximize the abilities of each individual by embracing race, nationality, gender (including gender identity and sexual orientation), time constraints, disabilities, diverse occupational abilities, and values. We continue to respect high-quality diversity and provide new value born from it, aiming for the sustainable growth of the company.
Additionally, to ensure that everyone can work vibrantly through the harmony of work and life, we collectively refer to DOCOMO's initiatives and measures as the “Harmony Program,” contributing to the work-in-life of each employee.

<Harmony Program> DOCOMO Employees 1. Personal Matters: Qualification acquisition, skill improvement, Study abroad, Specialized career autonomy, Transfers, overseas assignments, Side jobs, Guidance, training. 2. Family Matters: Marriage activities*, Fertility activities*, Childbirth*, Childcare*, Illness, treatment, Nursing care. *Including leave due to partner's overseas assignment, etc. 3. Surrounding Matters: Self-expression and understanding, Psychological safety (belonging), Community and friendship building, Consideration and thoughtfulness. =Realization of Work-in-Life<Harmony Program> DOCOMO Employees 1. Personal Matters: Qualification acquisition, skill improvement, Study abroad, Specialized career autonomy, Transfers, overseas assignments, Side jobs, Guidance, training. 2. Family Matters: Marriage activities*, Fertility activities*, Childbirth*, Childcare*, Illness, treatment, Nursing care. *Including leave due to partner's overseas assignment, etc. 3. Surrounding Matters: Self-expression and understanding, Psychological safety (belonging), Community and friendship building, Consideration and thoughtfulness. =Realization of Work-in-Life

Personnel Systems and Measures

To help employees manage life events and build their careers in a way that suits them, DOCOMO has organized various systems and measures.

Harmony with Work and Formation of Autonomous Careers: <Pregnancy, childbirth, and childcare> Before pregnancy; Systems: Infertility treatment support leave. Measures: Promoting understanding of conception care, etc. Pregnancy, childbirth (pre- and post-natal); Systems: Special leave [childbirth], Life plan leave (partner's childbirth), etc. Childcare; Systems: Childcare leave, shortened working hours, Life plan leave (childcare), etc.While raising children; Systems: Overtime work exemption, restrictions, Reemployment of employees who resigned due to childcare. Measures: Use of company-led daycare centers, etc. <Nursing care> Understanding; Measures: Promoting understanding of nursing care (seminars, training), etc.Preparation; Measures: Establishment of consultation desks, etc.Nursing care; Systems: Nursing leave, leave of absence, Life plan leave (family care), etc.While providing nursing care; Systems: Shortened working hours for nursing care, Reemployment of employees who resigned due to nursing care. Measures: Nursing care risk assessment, etc. <Medical treatment> Prevention; Systems: D healthcare, Support for obtaining health devices. Measures: Walking events. Detection; Systems: Regular health checkups, Comprehensive medical checkups, M3PSP (Best Doctor), Stress checks. Treatment; Systems: Life plan leave (medical treatment), Sick leave, leave of absence, etc.While undergoing treatment; Measures: Participation in seminars on balancing treatment and work, women's health, etc. (formation of career model images). <Promoting women's active participation> Young employees; Measures: Win-d First, Mentoring for young female employees, etc.Leader class; Measures: Win-d Start, Leadership training, etc. Management class; Measures: Win-d Next/Expert, Exchange meetings, coaching, etc.According to one's life events; Measures: Forming a career while applying various systems and measures as needed. <Active participation of employees with disabilities> Assignment; Measures: Interviews with supervisors, special subsidiary (DOCOMO PlusHearty), etc. Retention; Measures: Utilization of consultation desks, Seminars and training for employees with disabilities, supervisors, and workplaces, etc. Active participation; Measures: Utilization of support apps, Deployment of reasonable accommodation guidelines and handbooks, etc. According to individual characteristics; Measures: Forming a career while applying various systems and measures as needed. <LGBTQ> Understanding; Measures: Participation in Rainbow Pride, Seminars and training on LGBTQ, etc. Fostering allies; Measures: Ally community, Distribution of LGBTQ goods, etc. Self-expression; Systems: Expansion of system application to same-sex partners (various allowances, leave, etc.), Use of common names, etc.While respecting diverse values; Measures: Forming a career while applying various systems and measures as needed. <Autonomous work style choices> Work style; Systems: Remote work system, Flextime system. Measures: Utilization of satellite offices, etc. Career development; Systems: Permission for side jobs. Measures: Holding two jobs, Career consultation (career consultants), etc. Skill improvement; Systems: Support for qualification challenges. Measures: docomo STARTUP CHALLENGE, etc. While choosing work styles; Measures: Forming a career while applying various systems and measures as needed.Harmony with Work and Formation of Autonomous Careers: <Pregnancy, childbirth, and childcare> Before pregnancy; Systems: Infertility treatment support leave. Measures: Promoting understanding of conception care, etc. Pregnancy, childbirth (pre- and post-natal); Systems: Special leave [childbirth], Life plan leave (partner's childbirth), etc. Childcare; Systems: Childcare leave, shortened working hours, Life plan leave (childcare), etc.While raising children; Systems: Overtime work exemption, restrictions, Reemployment of employees who resigned due to childcare. Measures: Use of company-led daycare centers, etc. <Nursing care> Understanding; Measures: Promoting understanding of nursing care (seminars, training), etc.Preparation; Measures: Establishment of consultation desks, etc.Nursing care; Systems: Nursing leave, leave of absence, Life plan leave (family care), etc.While providing nursing care; Systems: Shortened working hours for nursing care, Reemployment of employees who resigned due to nursing care. Measures: Nursing care risk assessment, etc. <Medical treatment> Prevention; Systems: D healthcare, Support for obtaining health devices. Measures: Walking events. Detection; Systems: Regular health checkups, Comprehensive medical checkups, M3PSP (Best Doctor), Stress checks. Treatment; Systems: Life plan leave (medical treatment), Sick leave, leave of absence, etc.While undergoing treatment; Measures: Participation in seminars on balancing treatment and work, women's health, etc. (formation of career model images). <Promoting women's active participation> Young employees; Measures: Win-d First, Mentoring for young female employees, etc.Leader class; Measures: Win-d Start, Leadership training, etc. Management class; Measures: Win-d Next/Expert, Exchange meetings, coaching, etc.According to one's life events; Measures: Forming a career while applying various systems and measures as needed. <Active participation of employees with disabilities> Assignment; Measures: Interviews with supervisors, special subsidiary (DOCOMO PlusHearty), etc. Retention; Measures: Utilization of consultation desks, Seminars and training for employees with disabilities, supervisors, and workplaces, etc. Active participation; Measures: Utilization of support apps, Deployment of reasonable accommodation guidelines and handbooks, etc. According to individual characteristics; Measures: Forming a career while applying various systems and measures as needed. <LGBTQ> Understanding; Measures: Participation in Rainbow Pride, Seminars and training on LGBTQ, etc. Fostering allies; Measures: Ally community, Distribution of LGBTQ goods, etc. Self-expression; Systems: Expansion of system application to same-sex partners (various allowances, leave, etc.), Use of common names, etc.While respecting diverse values; Measures: Forming a career while applying various systems and measures as needed. <Autonomous work style choices> Work style; Systems: Remote work system, Flextime system. Measures: Utilization of satellite offices, etc. Career development; Systems: Permission for side jobs. Measures: Holding two jobs, Career consultation (career consultants), etc. Skill improvement; Systems: Support for qualification challenges. Measures: docomo STARTUP CHALLENGE, etc. While choosing work styles; Measures: Forming a career while applying various systems and measures as needed.

Support for Life Events

We emphasize work-in-life so that employees can work in diverse ways.
Since 2008, we have obtained the “Kurumin” mark certified by the Minister of Health, Labor and Welfare based on the Act on Advancement of Measures to Support Raising Next-Generation Children. We aim to further promote harmony between work and life and make effective use of limited time by reviewing work styles.

Promoting Women's Activities

Among our diversity initiatives, we are particularly strengthening efforts to promote women's activities, raise awareness of women's career advancement, and create an environment where they can fully demonstrate their abilities.

Support for Employees with Disabilities

We aim to create a company where diverse human resources can play an active role, value differences, and challenge themselves in their own way. To this end, we have established the special subsidiary DOCOMO PlusHearty.

Health and Productivity Management

At DOCOMO, we emphasize Health and Productivity Management as the backbone of human capital management, based on the fundamental concept that maintaining and improving the health of employees and their families enhances each employee's motivation, maximizes productivity, and ultimately leads to increased corporate value.

External Evaluations

Logo: DIVERSITY MANAGEMENT SELECTION 100 2016

Selected as one of the winners of the FY2016 New Diversity Management Selection 100 project sponsored by the Ministry of Economy, Trade and Industry.

Logo: NADESHIKO BRAND 2019

DOCOMO was selected as a 2019 Nadeshiko Brand by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange as a listed company that is outstanding in the promotion of the empowerment of women.

Logo: Promoting women's success! "Eruboshi"

In accordance with the Act on Promotion of Women's Participation and Advancement in the Workplace, DOCOMO was certified as an “Eruboshi” company with the highest evaluation rank of Three Stars.

Logo: Platinum Kurumin certification by Minister of Health, Labour and Welfare

DOCOMO received the Platinum Kurumin certification from Japan's Ministry of Health, Labour and Welfare in May 2018 as a Kurumin certified enterprise with a high level of commitment with regards to supporting adequate work-life balance via a system that is actively used by employees.

Logo: Index for LGBT initiatives, "work with Pride Gold 2024"

We have been certified as “Gold” in the “PRIDE Index,” an index of efforts by companies regarding LGBT and other sexual minorities for 9 years in a row.

Logo: "Top 100 Telework Pioneers" certified by the Ministry of Internal Affairs and Communications

Awarded the “Telework Pioneer Top 100 Award of Minister for Internal Affairs and Communications” in November 2017.

Logo: "Health & Productivity Management Outstanding Organizations"

We have been certified by the Ministry of Economy, Trade and Industry as one of the “Health & Productivity Management Outstanding Organizations” for seven years in a row (2017, 2018, 2019, 2020, 2021, 2022, and 2023), which evaluates companies that strategically address employee health care from a management perspective. We have also been certified as one of the “White 500,” a title given only to the top 500 companies in the large enterprise category, for the first time in two years since 2021.

Logo: "Gold Certification" of Excellent Health Management Organization

We have received the “Gold Certification” from the Tokyo Health Promotion Council for Companies, which recognizes companies that have made significant achievements in health promotion.

Logo: Platinum Career Award for Excellence sponsored by the Mitsubishi Research Institute

In June 2023, DOCOMO received the Platinum Career Award for Excellence sponsored by the Mitsubishi Research Institute.

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