Human Capital Management
In the DOCOMO Group's Medium-Term Strategy, we aim to bring about significant changes in society by fostering innovation together with our partners.
To achieve this, we promote Human Capital Management, which drives the “sustainable growth cycle” by enabling new sustainable value provision to customers and society through human resource growth, ultimately realizing sustainable business growth.


Promoting Human Capital Management
In June 2024, our executive system underwent significant changes, promising “customer-centric business operations.”
We believe that thoroughly addressing customer challenges and exceeding their expectations is the foundation of the company's growth.
At the center of this initiative are all employees of the DOCOMO Group, with human resources being the most crucial aspect.
As the DOCOMO Group promotes Human Capital Management, we focus on the pillars of Business Challenges, Individual Challenges, and Corporate Culture.

Business Challenges
Realizing dynamic human resource management that enables the linkage of management strategy and human resource strategy - In Business Challenges, we will build a human resource portfolio based on talent profiles and promote effective human resource placement.
Additionally, by utilizing various recruitment methods for talent acquisition, such as career recruitment, we will realize dynamic human resource management that can respond promptly to business demands.


Individual Challenges
Business growth through challenges and activities of individuals via autonomous career development - In Individual Challenges, employees are encouraged to set their own goals and expand their expertise, experience, and personal networks, promoting so-called autonomous career development. To this end, we will develop initiatives such as the Plus Challenge, an evaluation system, and training programs for highly specialized personnel in AI and security, as well as initiatives that actively engage employees outside the company. Through these programs, we aim to expand JobBoard and opportunities for holding two jobs, allowing employees to leverage their abilities, and realize business growth through individual challenges and activities, such as the new business creation program docomoSTARTUP, which enables employees to start their own businesses based on their proposals.


Corporate Culture
A place where diverse individuals can pursue and thrive in well-being - In Corporate Culture, we aim to create a place where individuals can pursue and thrive in their well-being by promoting diversity management that recognizes diversity, establishing systems and environments that enable various working styles, and advancing Health and Productivity Management.
Setting Human Capital KPIs for Achieving Business Strategy
To ensure that the growth of human resources leads to new value creation, delighting many customers, and contributing to corporate growth, the DOCOMO Group promotes Human Capital Management with the pillars of Business Challenges, Individual Challenges, and Corporate Culture. The following contents are set as Human Capital KPIs.



![<Human Capital KPIs Set by the DOCOMO Group> 1. Customer Engagement Rate; Aim for year-over-year improvement using both NPI (*1) and NPS (*2) indicators. *1 NPI (Next Purchase Intention): Intention to continue use, *2 NPS (Net Promoter Score): Indicator measuring customer loyalty. 2. Ratio of Employees with Cross-Border Experience; By leaving their main company or workplace and placing themselves in different environments, employees gain new perspectives and develop habits of personal learning and growth. 3. Degree of Challenge Behavior (Plus Challenge Setting Employee Ratio); All employees set proactive challenge goals aimed at long-term efforts, personal growth, and business growth, which are difficult to achieve in a single year. 4. Positive Response Rate to Employee Engagement 4 KPIs; Achieve 65% in the main 4 KPIs of employee satisfaction survey results regarding work motivation and ease of working. [Targets for FY2027] <Outcome Indicators>1. Customer Engagement Rate: Year-over-year Improvement. <Process Indicators> 2. Ratio of Employees with Cross-Border Experience: 30.0%. 3. Degree of Challenge Behavior (Plus Challenge Setting Employee Ratio): 100%. <Base> 4. Positive Response Rate to Employee Engagement 4 KPIs: 65%. [Results for FY2023] <Process Indicators> 2. Ratio of Employees with Cross-Border Experience: 21.7%. <Base> 4. Positive Response Rate to Employee Engagement 4 KPIs: 60%. *2, 3, 4 Scope: Permanent employees of DOCOMO, NTT Communications, NTT COMWARE, and DOCOMO's 11 functional subsidiaries.](/english/corporate/csr/human_capital_management/images/img_06.png?ver=1734676571)
Initiatives Supporting the Pillars of Human Capital Management
DE&I Activities (Harmony Program)
At DOCOMO, we promote Diversity, Equity & Inclusion to maximize the abilities of each individual by embracing race, nationality, gender (including gender identity and sexual orientation), time constraints, disabilities, diverse occupational abilities, and values. We continue to respect high-quality diversity and provide new value born from it, aiming for the sustainable growth of the company.
Additionally, to ensure that everyone can work vibrantly through the harmony of work and life, we collectively refer to DOCOMO's initiatives and measures as the “Harmony Program,” contributing to the work-in-life of each employee.


Personnel Systems and Measures
To help employees manage life events and build their careers in a way that suits them, DOCOMO has organized various systems and measures.
![Harmony with Work and Formation of Autonomous Careers: <Pregnancy, childbirth, and childcare> Before pregnancy; Systems: Infertility treatment support leave. Measures: Promoting understanding of conception care, etc. Pregnancy, childbirth (pre- and post-natal); Systems: Special leave [childbirth], Life plan leave (partner's childbirth), etc. Childcare; Systems: Childcare leave, shortened working hours, Life plan leave (childcare), etc.While raising children; Systems: Overtime work exemption, restrictions, Reemployment of employees who resigned due to childcare. Measures: Use of company-led daycare centers, etc. <Nursing care> Understanding; Measures: Promoting understanding of nursing care (seminars, training), etc.Preparation; Measures: Establishment of consultation desks, etc.Nursing care; Systems: Nursing leave, leave of absence, Life plan leave (family care), etc.While providing nursing care; Systems: Shortened working hours for nursing care, Reemployment of employees who resigned due to nursing care. Measures: Nursing care risk assessment, etc. <Medical treatment> Prevention; Systems: D healthcare, Support for obtaining health devices. Measures: Walking events. Detection; Systems: Regular health checkups, Comprehensive medical checkups, M3PSP (Best Doctor), Stress checks. Treatment; Systems: Life plan leave (medical treatment), Sick leave, leave of absence, etc.While undergoing treatment; Measures: Participation in seminars on balancing treatment and work, women's health, etc. (formation of career model images). <Promoting women's active participation> Young employees; Measures: Win-d First, Mentoring for young female employees, etc.Leader class; Measures: Win-d Start, Leadership training, etc. Management class; Measures: Win-d Next/Expert, Exchange meetings, coaching, etc.According to one's life events; Measures: Forming a career while applying various systems and measures as needed. <Active participation of employees with disabilities> Assignment; Measures: Interviews with supervisors, special subsidiary (DOCOMO PlusHearty), etc. Retention; Measures: Utilization of consultation desks, Seminars and training for employees with disabilities, supervisors, and workplaces, etc. Active participation; Measures: Utilization of support apps, Deployment of reasonable accommodation guidelines and handbooks, etc. According to individual characteristics; Measures: Forming a career while applying various systems and measures as needed. <LGBTQ> Understanding; Measures: Participation in Rainbow Pride, Seminars and training on LGBTQ, etc. Fostering allies; Measures: Ally community, Distribution of LGBTQ goods, etc. Self-expression; Systems: Expansion of system application to same-sex partners (various allowances, leave, etc.), Use of common names, etc.While respecting diverse values; Measures: Forming a career while applying various systems and measures as needed. <Autonomous work style choices> Work style; Systems: Remote work system, Flextime system. Measures: Utilization of satellite offices, etc. Career development; Systems: Permission for side jobs. Measures: Holding two jobs, Career consultation (career consultants), etc. Skill improvement; Systems: Support for qualification challenges. Measures: docomo STARTUP CHALLENGE, etc. While choosing work styles; Measures: Forming a career while applying various systems and measures as needed.](/english/corporate/csr/human_capital_management/images/img_08_pc.png?ver=1734676571)
![Harmony with Work and Formation of Autonomous Careers: <Pregnancy, childbirth, and childcare> Before pregnancy; Systems: Infertility treatment support leave. Measures: Promoting understanding of conception care, etc. Pregnancy, childbirth (pre- and post-natal); Systems: Special leave [childbirth], Life plan leave (partner's childbirth), etc. Childcare; Systems: Childcare leave, shortened working hours, Life plan leave (childcare), etc.While raising children; Systems: Overtime work exemption, restrictions, Reemployment of employees who resigned due to childcare. Measures: Use of company-led daycare centers, etc. <Nursing care> Understanding; Measures: Promoting understanding of nursing care (seminars, training), etc.Preparation; Measures: Establishment of consultation desks, etc.Nursing care; Systems: Nursing leave, leave of absence, Life plan leave (family care), etc.While providing nursing care; Systems: Shortened working hours for nursing care, Reemployment of employees who resigned due to nursing care. Measures: Nursing care risk assessment, etc. <Medical treatment> Prevention; Systems: D healthcare, Support for obtaining health devices. Measures: Walking events. Detection; Systems: Regular health checkups, Comprehensive medical checkups, M3PSP (Best Doctor), Stress checks. Treatment; Systems: Life plan leave (medical treatment), Sick leave, leave of absence, etc.While undergoing treatment; Measures: Participation in seminars on balancing treatment and work, women's health, etc. (formation of career model images). <Promoting women's active participation> Young employees; Measures: Win-d First, Mentoring for young female employees, etc.Leader class; Measures: Win-d Start, Leadership training, etc. Management class; Measures: Win-d Next/Expert, Exchange meetings, coaching, etc.According to one's life events; Measures: Forming a career while applying various systems and measures as needed. <Active participation of employees with disabilities> Assignment; Measures: Interviews with supervisors, special subsidiary (DOCOMO PlusHearty), etc. Retention; Measures: Utilization of consultation desks, Seminars and training for employees with disabilities, supervisors, and workplaces, etc. Active participation; Measures: Utilization of support apps, Deployment of reasonable accommodation guidelines and handbooks, etc. According to individual characteristics; Measures: Forming a career while applying various systems and measures as needed. <LGBTQ> Understanding; Measures: Participation in Rainbow Pride, Seminars and training on LGBTQ, etc. Fostering allies; Measures: Ally community, Distribution of LGBTQ goods, etc. Self-expression; Systems: Expansion of system application to same-sex partners (various allowances, leave, etc.), Use of common names, etc.While respecting diverse values; Measures: Forming a career while applying various systems and measures as needed. <Autonomous work style choices> Work style; Systems: Remote work system, Flextime system. Measures: Utilization of satellite offices, etc. Career development; Systems: Permission for side jobs. Measures: Holding two jobs, Career consultation (career consultants), etc. Skill improvement; Systems: Support for qualification challenges. Measures: docomo STARTUP CHALLENGE, etc. While choosing work styles; Measures: Forming a career while applying various systems and measures as needed.](/english/corporate/csr/human_capital_management/images/img_08_smt.png?ver=1734676571)
Support for Life Events
We emphasize work-in-life so that employees can work in diverse ways.
Since 2008, we have obtained the “Kurumin” mark certified by the Minister of Health, Labor and Welfare based on the Act on Advancement of Measures to Support Raising Next-Generation Children. We aim to further promote harmony between work and life and make effective use of limited time by reviewing work styles.
Promoting Women's Activities
Among our diversity initiatives, we are particularly strengthening efforts to promote women's activities, raise awareness of women's career advancement, and create an environment where they can fully demonstrate their abilities.
Support for Employees with Disabilities
We aim to create a company where diverse human resources can play an active role, value differences, and challenge themselves in their own way. To this end, we have established the special subsidiary DOCOMO PlusHearty.
Health and Productivity Management
At DOCOMO, we emphasize Health and Productivity Management as the backbone of human capital management, based on the fundamental concept that maintaining and improving the health of employees and their families enhances each employee's motivation, maximizes productivity, and ultimately leads to increased corporate value.
External Evaluations

Selected as one of the winners of the FY2016 New Diversity Management Selection 100 project sponsored by the Ministry of Economy, Trade and Industry.

DOCOMO was selected as a 2019 Nadeshiko Brand by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange as a listed company that is outstanding in the promotion of the empowerment of women.

In accordance with the Act on Promotion of Women's Participation and Advancement in the Workplace, DOCOMO was certified as an “Eruboshi” company with the highest evaluation rank of Three Stars.

DOCOMO received the Platinum Kurumin certification from Japan's Ministry of Health, Labour and Welfare in May 2018 as a Kurumin certified enterprise with a high level of commitment with regards to supporting adequate work-life balance via a system that is actively used by employees.

We have been certified as “Gold” in the “PRIDE Index,” an index of efforts by companies regarding LGBT and other sexual minorities for 9 years in a row.

Awarded the “Telework Pioneer Top 100 Award of Minister for Internal Affairs and Communications” in November 2017.

We have been certified by the Ministry of Economy, Trade and Industry as one of the “Health & Productivity Management Outstanding Organizations” for seven years in a row (2017, 2018, 2019, 2020, 2021, 2022, and 2023), which evaluates companies that strategically address employee health care from a management perspective. We have also been certified as one of the “White 500,” a title given only to the top 500 companies in the large enterprise category, for the first time in two years since 2021.

We have received the “Gold Certification” from the Tokyo Health Promotion Council for Companies, which recognizes companies that have made significant achievements in health promotion.

In June 2023, DOCOMO received the Platinum Career Award for Excellence sponsored by the Mitsubishi Research Institute.