Use of the Corporate Brand Logo and Business Brand Logo

Terms and Conditions for Use of the Corporate Brand Logo and Business Brand Logo

These terms and conditions set forth below shall govern your use of the corporate logo of NTT DOCOMO, Inc. (“Corporate Brand Logo and Business Brand Logo”) when it is necessary to use it to introduce or refer to the products or services of NTT DOCOMO, Inc. (“DOCOMO”) or to communicate the relationship between you and DOCOMO. No other rights are granted except for the limited use expressly permitted hereunder.

Corporate Brand Logo
Business Brand Logo
  1. You shall use the Corporate Brand Logo and Business Brand Logo within the range and content and by the ways permitted by DOCOMO and shall not use it in other ways.
  2. You shall not alter or modify the Corporate Brand Logo and Business Brand Logo in any way.
  3. Upon using the Corporate Brand Logo and Business Brand Logo, you are requested to indicate it not too conspicuously. In this connection, the following conditions to the minimum should be taken into consideration:
    • The Corporate Brand Logo and Business Brand Logo should be indicated in smaller letters than those representing the titles and your corporate logo(s).
    • The Corporate Brand Logo and Business Brand Logo should not be treated distinctly or prominently than other corporate logos that appear simultaneously with it.
    • The Corporate Brand Logo and Business Brand Logo should be displayed in an inconspicuous place.
  4. You shall use the Corporate Brand Logo and Business Brand Logo independently by itself. The Corporate Brand Logo and Business Brand Logo shall neither be used in combination with other graphics and/or text elements nor in a manner that it may look like a part or an element of other logos and trademarks.
  5. Upon using the Corporate Brand Logo and Business Brand Logo, you shall comply with laws, ordinances, rules and regulations. You shall use the Corporate Brand Logo and Business Brand Logo based on facts, not in a manner to cause misunderstanding.
    You shall not use the Corporate Brand Logo and Business Brand Logo in a place where there exists no relevance to the products and services provided by DOCOMO. Also, you shall not use the Corporate Brand Logo and Business Brand Logo so as to discredit DOCOMO and its products and services.
    If and when DOCOMO requests you to suspend use of the Corporate Brand Logo and Business Brand Logo, you shall immediately follow the instruction for any reason whatsoever.
  6. DOCOMO reserves the right to request you to modify or amend the way of use (e.g. size of the Corporate Brand Logo and Business Brand Logo, content of the text used in conjunction with it, etc.) at any time so that the Corporate Brand Logo and Business Brand Logo may be used steadily in line with the terms and conditions set forth herein.
  7. You acknowledge and agree that all rights to the Corporate Brand Logo and Business Brand Logo remain to be sole properties of DOCOMO. You agree not to adopt, use, apply for or register any trademarks that are confusingly similar to the Corporate Brand Logo and Business Brand Logo.
    You shall not acquire any right to or associated with the Corporate Brand Logo and Business Brand Logo except for the right to use the Corporate Brand Logo and Business Brand Logo hereunder. You shall not in any way conduct activities that may disrupt DOCOMO’s profit obtained from the Corporate Brand Logo and Business Brand Logo.
  8. DOCOMO disclaims all warranties for the Corporate Brand Logo and Business Brand Logo, including those against an infringement of third party’s rights and those implied in the applicable law.
    DOCOMO shall not be responsible for any loss or damage that may be incurred by you as a result of the use of the Corporate Brand Logo and Business Brand Logo hereunder.
    You shall take full responsibility for use of the Corporate Brand Logo and Business Brand Logo and agree to indemnify and hold DOCOMO harmless from any losses, claims, damages and liabilities that you may suffer from the use of the Corporate Brand Logo and Business Brand Logo.
  9. You shall use the Corporate Brand Logo and Business Brand Logo only within the territory of Japan unless otherwise permitted by DOCOMO.
  10. If you disagree with the provisions set forth herein, DOCOMO shall not permit you to use the Corporate Brand Logo and Business Brand Logo.

Corporate Brand Logo and Business Brand Logo Usage Guidelines (Excerpts)

"DOCOMO Red" is the preferred color for the Corporate Brand Logo and Business Brand Logo.
Please maintain a certain amount of clear space or isolation area surrounding the logo. No other design elements or text should be included within the area.
In addition, a minimum size is specified to maintain visibility. Please do not use anything smaller than the specified size.

Color (DOCOMO Red)

The color of the logo is as shown in the color chips to the left and must be reproduced exactly as shown.

Approximate color
Process color : C15%+M100%+Y80%
PANTONE 193C
DIC PARTⅡ 2484
RGB : R204 G0 B51

Minimum Size

Corporate Brand Logo

For printed materials, the minimum size is 22 mm in width.

Business Brand Logo

For printed materials, the minimum size is 15 mm in width.

  • If the logo is reduced below the specified minimum size, fine details may be lost, compromising its reproducibility and visual appeal. Please be sure to adhere to the minimum size requirements.
  • For digital media, the minimum size is not specified, but it must be large enough to be recognizable as a corporate logo.

Isolation

Isolation (Corporate Brand Logo)
Isolation (Business Brand Logo)

Don’ts

Do not display other graphics in the vicinity.
Do not display with additional elements.
Do not include the Corporate Brand Logo and Business Brand Logo in text.

Use of DOCOMO Trade Name in Text

The table below shows how to use the DOCOMO trade name or company name in English text.

Where Proper Usage Examples
On official documents,
or the first reference to the trade or company name within documents
NTT DOCOMO, INC.
Other than above NTT DOCOMO or DOCOMO
Name of products/services combined with the trade or company name docomo My docomo
docomo future station

Logo Data

When using the Corporate Brand Logo and Business Brand Logo, please contact our sales representatives with whom you are currently doing business, and the logo data will be provided to you through them.
Please note that personal use of the Corporate Brand Logo and Business Brand Logo is not allowed.

Reference

Corporate Logo

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