Press Releases

February 24, 2017

DOCOMO Loyalty "d points" to be Useable at All McDonald's Stores in Japan

Products & Services

TOKYO, JAPAN, February 24, 2017 --- NTT DOCOMO, INC. and McDonald's Japan Co., Ltd. jointly announced today that customers will be able to accumulate and redeem DOCOMO loyalty "d points" at most (2,901*1) McDonald's stores in Japan from March 1*2. The service, after operating successfully on a test basis at some 100 McDonald's locations in Tokyo and all McDonald's stores in Fukuoka Prefecture, will now go nationwide.

Customers visiting McDonald's stores will be able to accumulate or redeem loyalty points by presenting their d cardTM, d card goldTM, d card prepaidTM or d point card. One d point, worth one yen, will be accumulated for every 100 yen spent. The points can be redeemed for purchases at McDonald's or other participating retailers, and retailers who accept payments via DOCOMO's "d Keitai-Barai PlusTM" program. The points also can be used to settle monthly DOCOMO bills or pay for new DOCOMO devices, online content or selected services.

As a special launch promotion, users will receive five d points for every 100 yen spent by presenting their d card, d card gold, d card prepaid or d point card between March 1 and May 31.

Also starting March 1, a free coupon for one McDonald's Premium Roast Coffee (small size) can be obtained simply by presenting one's d card, d card gold, d card prepaid or d point card at any McDonald's store. In addition, customers can receive an original, limited-edition d point card bearing a Big Mac Burger design at any McDonald's store. The coupons and d point cards will be available as long as supplies last at each store.

DOCOMO continues to enhance the usefulness of d points to make customers' lives increasingly affordable, enjoyable and convenient. McDonald's, based on its "Fun place to go" philosophy, continues to create distinctive new products, services and campaigns that only McDonald's can offer.

As of end January 2017. Excludes certain specially located stores where the service is not available. Certain McDonald's locations or products may not apply for these services. Please check the McDonald's website for more information.
The service at four McDonald's stores will launch after the middle of April.

Consumption tax is included in prices announced in this press release.
d card, d card gold, d card prepaid, and d Keitai-Barai Plus are trademarks of NTT DOCOMO, INC.

About NTT DOCOMO

NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 73 million mobile customers in Japan via advanced wireless networks, including a nationwide LTE network and one of the world's most progressive LTE-Advanced networks. DOCOMO is a leading developer of a 5G network that it plans to deploy by 2020, as well as network function virtualization (NFV), NFC infrastructure and services, emerging IoT solutions, and more. Outside Japan, the company is providing technical and operational expertise to seven mobile operators and other partner companies, and is contributing to the global standardization of all-new mobile technologies. DOCOMO is listed on stock exchanges in Tokyo (9437) and New York (DCM). Please visit https://www.docomo.ne.jp/english/.

About McDonald's Japan

McDonald's is the world's largest hamburger restaurant chain, with about 30,000 restaurants in over 100 countries. McDonald's opened its first restaurant in Japan in 1971, and has since become a much-loved part of everyday life for millions of Japanese customers of all ages. Today there are more than 3,000 McDonald's restaurants in Japan and deliver McDonald's unique brand of QSC&V (Quality, Service, Cleanliness, & Value). McDonald's Japan is committed to providing our customers with the best possible restaurant experience, every visit, as we strive to be a Modern Burger Restaurant that Connects with our Customers.