July 23, 2013


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Products & Services

TOKYO, JAPAN, July 23, 2013 --- NTT DOCOMO, INC., a personalized mobile solutions provider for smarter living, announced today that its Raku-Raku ("easy-easy") SMART PHONE lineup of easy-to-use mobile phones for beginners will introduce the Raku-Raku SMART PHONE PREMIUM F-09E, the first model in this unique series to be equipped for Google Play, in the Japanese market between late September and early October.

The new model inherits the highly simplified usability and operability features of its predecessor, including extra-large screen fonts and "Raku-Raku Touch Panel" with tactile response similar to a conventional phone keypad. Newly added compatibility with Google Play will enable users to download and enjoy favorite applications for enhanced mobility. The Raku-Raku SMART PHONE PREMIUM F-09E comes in a stylishly designed body and has an extra-bright screen for easy visibility. Also, it takes excellent images thanks to improved camera-sensor sensitivity and a high-intensity flash.

DOCOMO launched its first Raku-Raku SMART PHONE, the F-12D, in August 2012 for users unfamiliar with touchscreen operations. Features such as extra-legible menus and tactile soft keys have made the phone very popular among first-time smartphone users.

Image of Raku-Raku SMART PHONE PREMIUM F-09E

  • noticeThis device is under development, and the specifications are subject to change.


NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 61 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world's first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit https://www.docomo.ne.jp/english/ for more information.

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