April 26, 2013

DOCOMO to Establish New Business Units

  • Print


TOKYO, JAPAN, April 26, 2013 --- NTT DOCOMO, INC., a personalized mobile solutions provider for smarter living, announced today that it will establish several new business units on July 1 as an initiative to restructure its business and organizational structure aimed at generating new revenue streams. The new units are expected to strengthen and accelerate the creation of services that will enable DOCOMO customers to realize smarter lives through innovative mobile technologies.

Unit Function(s)
Smart-life Business Division
  • Plan, develop and manage smart-life services.
  Mobile Retail Department
  • Plan and develop content and services for dmarketTM portal and other platforms as a servicer (actual retailer).
  • Plan and operate dmarket portal.
  Content Business Department
  • Plan and develop services for dmenuTM and other platforms as a platformer (platform provider for content retailers).
  • Plan and develop content business for dmenu and other platforms.
  • Plan and operate mobile portals.
  • Plan and develop security services.
  Smart-life Solutions Department
  • Plan and develop advanced mobile services in fields such as education, healthcare and ecology.
  Financial Business Department
  • Plan and develop mobile-credit services, such as "DCMXTM" and "iDTM" credit payment services.
  • Plan and develop financial services, such as "docomo One Time InsuranceTM."
  Smart-life Planning Department
  • Manage and promote smart-life services overall.
  • Plan and manage common platforms.
  • Plan and develop mobile services.
M2M Business Department
  • Plan, develop and manage M2M services.
  • noticedmarket, dmenu, DCMX, docomo One Time Insurance and iD are trademarks or registered trademarks of NTT DOCOMO, INC.
  • noticeNTT DOCOMO's dmarket, dmenu, DCMX, docomo One Time Insurance and iD services are only available to subscribers in Japan.


NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 61 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world's first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit https://www.docomo.ne.jp/english/ for more information.

Adobe Reader(Page will open in a new window)

In order to view PDF files, you must have the Page will open in a new window.Adobe® Reader® plug-in offered free of charge from Adobe Systems, Inc. When viewing the PDF files with Adobe® Acrobat®, use version 10 or later.

Go to top of the page