NTT DOCOMO to Launch Mobile Gaming and E-commerce

Products & Services

TOKYO, JAPAN, October 11, 2012 --- NTT DOCOMO, INC. announced today that it will begin operating platforms for gaming in late November and online shopping in mid December via its dmarket™ portal of content and services for smartphones and tablets.

DOCOMO’s new mobile gaming platform, dgame™, will offer high-quality games in cooperation with leading game providers such as NAMCO BANDAI Games Inc., Konami Digital Entertainment Co., Ltd., SEGA Corporation., and SQUARE ENIX CO., LTD. Starting with 15 social gaming titles, including the latest original games from DOCOMO, dgame will steadily expand its menu of popular games.

For user safety, dgame will not offer compulsive-style content or games designed to tempt users, and will limit the amount of spending and social communication functions available to minors. Games offered by DOCOMO on dgame will be open to smartphones, tablets and feature phones of both DOCOMO and other mobile operators.

The service itself will be free, but some games may charge a monthly fee. Game-related fees will be payable with DOCOMO’s dcoin™ virtual money service, or “docomo points” earned by DOCOMO subscribers. Also, DOCOMO subscribers can pay fees with their monthly bills.

DOCOMO eventually aims to expand its mobile social gaming service on a global basis.

The other new service, dshopping™, is a mobile shopping service that will enable people to live smarter, more convenient lives. It will begin by offering some 70,000 items, including daily commodities such as drinking water, shampoo and detergent, and products from DOCOMO subsidiaries Radishbo-ya Co., Ltd., an organic foods retailer, and Oak Lawn Marketing, Inc., an operator of TV home shopping channels. Another DOCOMO subsidiary, Tower Records Japan Inc., will be linked to the service. The lineup of products will be expanded going forward.

The dshopping service will be available to DOCOMO smartphone and tablet users without registration, and payments for purchases can be made easily with the subscriber’s monthly DOCOMO bill. It will be compatible with DOCOMO’s Shabette-Concier™ service, allowing users to place orders by voice command. DOCOMO smartphones and tablets running on Android™ 2.2 or higher are required.

DOCOMO, an integrated-services company centered on mobility, will continue to enhance its dmarket portal for greater customer satisfaction and enriched mobile experiences.

NTT DOCOMO is a world-leading integrated-services company centered on mobility. The company serves over 60 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit for more information.

dmarket, Shabette-Concier, dshopping, dgame, and dcoin are trademarks of NTT DOCOMO, INC.
NTT DOCOMO’s dmarket, Shabette-Concier, dshopping, dgame, and dcoin are only available to subscribers in Japan.
Android is a trademark of Google Inc.
All other trademarks are the property of their respective owners.

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