NTT DOCOMO to Exhibit at CEATEC JAPAN 2012


TOKYO, JAPAN, September 19, 2012 --- NTT DOCOMO, INC. today announced that its booth at CEATEC JAPAN 2012 will present experiential demonstrations and stage shows introducing a multitude of services and advanced technologies that help people live and work smarter. CEATEC, Japan's largest mobile industry trade show, will be held at the Makuhari Messe exhibition center in Chiba city from October 2 to 6.

The DOCOMO booth (No. 4B66, hall 4) will comprise three sections “R&D,” “Smartphone X Home electronics” and “New Models.” The following are some of the highlights that will be offered in each section.

1) R&D

Hands-free Videophone
DOCOMO will introduce a concept handset, worn like glasses, for hands-free videophone communication. Images taken by multiple, ultra-wide-angle cameras in the glasses-like frame make the other person feel as if they are right in front of the user. The exhibit gives a glimpse of the exciting research taking place at DOCOMO.

Grip UI
This concept user interface enables smartphones to be operated with one hand simply by gripping the phone in different ways. The UI detects where and how much pressure is applied to activate shortcuts for functions and a host of other operations. Thanks to this handy interface, easy operation is always assured, even if the user does not have a free hand to press touchscreen icons.

This amazing concept user interface for tablets makes it possible to scroll a browser screen or turn pages of a book reader simply by eye movement. With ibeam’s eye-tracking technology, many applications can be operated even if the user’s other hand is busy holding a train strap, carrying bags, etc., making it difficult to operate the device with their fingers.

2) Smartphone X Home electronics

Shabette Robot
This concept “docomo cloud” service incorporates a small, in-home robot as an intelligent personal assistant that talks with users to provide them with highly personalized information.

Multi-company Demonstration
In a stage show, DOCOMO will demonstrate how people will use their smartphones to connect to various home electronics products. Joining the demonstration in the DOCOMO booth will be electronics manufacturers NEC, Panasonic, Sony, etc. (These companies also will display products incorporating DOCOMO technologies at their booths.) People who collect a stamp at each of the booths will receive a gift.

3) New Models

New smartphone and tablet models
Visitors can see and experience the advanced smartphones and tablets that DOCOMO is releasing this autumn. They also will get a sneak preview of selected models from the upcoming 2012 winter lineup to be announced later.

Also, Fumio Iwasaki, Senior Executive Vice President and Member of the Board of Directors, will deliver a keynote speech entitled “DOCOMO’s Endeavors Directed at New Growth,” from 11:50am on Thursday, October 4 at Convention Hall B on the second floor of the International Conference Hall.

CEATEC Japan will run 10AM to 5PM daily, October 2 — 6, although admission on October 2 requires special invitation. Admission costs 1,000 yen at the door on October 3-5 or free for pre-registered visitors. Admission is free for all visitors on October 6.

(Attachment) Other DOCOMO Exhibits at CEATEC JAPAN 2012

NTT DOCOMO is a world-leading integrated-services company centered on mobility. The company serves over 60 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit for more information.

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