Press Releases

TOKYO, JAPAN, November 1, 2010 --- NTT DOCOMO, INC. announced today that it is providing technology for a digital photo frame service, called Otayori Photo Service™ in Japan, which leading Korean telecom operator KT Corporation used to launch a similar service in the South Korean market on October 29.

The service enables users to e-mail photos from a mobile phone or PC to a server, which then transmits the photos to a recipient’s digital photo frame.

DOCOMO is licensing its server software and providing support for related technologies that KT used to localize the service for the Korean market.

DOCOMO also arranged a joint-procurement scheme under which KT purchases digital photo frames modified for the Korean market, from the same supplier used by DOCOMO. Joint purchasing is expected to increase the economies of scale, enabling both companies to lower procurement costs and KT to realize faster deliveries.

The collaboration between DOCOMO and KT is enabling them to share best practices and exchange information about consumer trends and preferences, which translates into more innovative product development and strengthened marketing for both companies. This is the latest in a series of new-business initiatives developed by DOCOMO and KT’s joint Business & Technology Cooperation Committee, which they formed in 2005.

DOCOMO also is exploring opportunities to launch its Otayori Photo Service in other overseas markets, aiming to create new revenue streams by stimulating the global demand for digital photo services.

For further details about KT and its services, please visit www.kt.com/eng/.

About NTT DOCOMO

NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 48 million using i-mode™, the world’s most popular mobile e-mail/Internet platform, and 54 million using FOMA™, the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.docomo.ne.jp/english.

Otayori Photo Service is a trademark of NTT DOCOMO, INC. in Japan.