NTT DoCoMo to Create New Division to Reinforce Corporate Branding


TOKYO, JAPAN -- July 27, 2007 --- NTT DoCoMo, Inc. announced today that for the purpose of executing unified and effective promotional marketing activities, it will establish a new Corporate Branding Division on August 1, 2007.

New Corporate Branding and Advertisement departments will be grouped with the existing Customer Satisfaction Department under the Corporate Branding Division.

Masao Nakamura, President and Chief Executive Officer of DoCoMo, will be appointed Managing Director of the division and Yuji Araki, Senior Vice President, will be Deputy Managing Director of the division, Managing Director of the Advertisement Department, adding this title to his present role as Managing Director of the Public Relations Department.

Corporate Branding Division staff will assume responsibility for marketing, promotion of customer satisfaction, reinforcement of the corporate brand and other promotional activities.

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company. DoCoMo serves more than 52 million customers, including 37 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DoCoMo also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by more than 47 million people. With the addition of credit-card and other e-wallet functions, DoCoMo mobile phones have become highly versatile tools for daily life. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.

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