Casio and DoCoMo JV to Provide Digital Payment Systems and CRM Services


TOKYO, JAPAN, July 3, 2007 --- Casio Computer Co., Ltd. and NTT DoCoMo, Inc. announced today that they have agreed to form a joint venture company to provide digital payment systems, mainly for DoCoMo's iD™ mobile credit-card platform, and related customer relationship management (CRM) services that enable proprietors to systematically manage and analyze sales information. The joint venture, to be named CXD NEXT Co., Ltd., will be established on July 9 and begin providing services on September 1.

Combining Casio's outstanding digital cash-register technologies and retail support know-how with DoCoMo's expertise in mobile payments, CXD NEXT will develop services centered around Casio's new cash register with virtual private network (VPN) capability and reader/writer compatibility for mobile e-wallet services. The register, which also supports magnetic credit cards, will connect via the Internet VPN to servers provided by CXD NEXT. Casio will begin marketing the register on August 1.

Strong demand exists among retail stores and restaurant chains for introduction of IT based efficient business operations, enabling proprietors to quickly conduct data analysis and apply the results to systematic sales management. At the same time, as iD and e-wallet mobile payment systems gain popularity, the digital payment market is quickly expanding. By providing the necessary equipment and systems, CXD NEXT will enable companies, particularly small and midsized businesses, to quickly benefit from more cost-efficient and effective day-to-day operations, as well as more effective CRM initiatives, in the mobile environment.

The company plans in future to expand its CRM offerings by incorporating DoCoMo's Osaifu-Keitai™ e-wallet and ToruCa™ information-capture services.

CXD NEXT will be headed by President Yasukazu Ohira, currently the manager of Casio's Business Development Section. Capitalized at 750 million yen with another 750 million yen in capital reserves, the company will be owned 60% by Casio and 40% by DoCoMo. It will begin operating with a staff of around 20.

About Casio Computer Co., Ltd.
Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US$5,260 million) in the fiscal year ended March 2006. News and product information from Casio is available at

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company. DoCoMo serves more than 52 million customers, including 37 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DoCoMo also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by more than 47 million people. With the addition of credit-card and other e-wallet functions, DoCoMo mobile phones have become highly versatile tools for daily life. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more, visit

i-mode, FOMA, iD, Osaifu-Keitai and ToruCa are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.
"Osaifu-Keitai" refers to mobile phones equipped with a contactless IC card for useful online functions/services such as electronic money, credit card payments, electronic ticketing, memberships, and more.

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