McDonald's and DoCoMo to Jointly Promote e-Marketing based on Osaifu-Keitai


TOKYO, JAPAN, February 26, 2007 --- McDonald's Holdings Company (Japan), Ltd. and NTT DoCoMo, Inc. today announced they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services. The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald's newly planned membership club, and the introduction of DoCoMo's iD™ platform for mobile-phone credit cards and ToruCa™ information-capture service at McDonald's stores.

McDonald's plans to establish the membership club by October 2007 to offer enhanced membership services and to strengthen customer loyalty. Members of a current membership club will be invited to join the new club.

Mobile services for iD credit-card payments and ToruCa information capture will be introduced in McDonald's stores throughout Japan beginning in October 2007.

The joint venture company will aim to quickly launch services by integrating the massive customer bases comprised of McDonald's 1.4 billion annual customers and DoCoMo's 52 million mobile phone subscribers, as well as their respective brands and know-how. The company will be established in July 2007 with paid-in capital of 300 million yen, 70% coming from McDonald's and 30% from DoCoMo.

About McDonald's Holdings Company (Japan)
McDonald's Holdings Company (Japan), Ltd., promotes the group management with an emphasis on enhancing business efficiency and mobility in today's ever-changing economic environment.
The Company seeks to develop new businesses and realize the efficient allocation of management resources, with the aim of strengthening the core McDonald's hamburger business and its strong brand, while at the same time developing an operational company group which meets the needs of the next generation of customers.

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company. DoCoMo serves more than 52 million customers, including 32 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DoCoMo also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by more than 47 million people. With the addition of credit-card and other e-wallet functions, DoCoMo mobile phones have become highly versatile tools for daily life. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more, visit

i-mode, FOMA, Osaifu-Keitai, iD and ToruCa are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.
"Osaifu-Keitai" refers to mobile phones equipped with a contactless IC card for useful online functions/services such as electronic money, credit card payments, electronic ticketing, memberships, and more.

Go to top of the page