NTT DoCoMo Develops Child-Friendly Handset

Products & Services
— 3G FOMA SA800i —

TOKYO, JAPAN, November 24, 2005 --- NTT DoCoMo, Inc. and its eight regional subsidiaries announced today they have developed a child-friendly 3G mobile phone, the FOMA® SA800i. In addition, DoCoMo has established the Kids' Advisory Board of people with expertise in children's issues, who will advise the company on the development of products and services beneficial to children.

The SA800i's functions and compatible services are designed to help keep children safe. It is configured for easy use by children, and its rounded shape resembles a cocoon to emphasize the phone's child-oriented security features.

The handset has an alarm of about 100 decibels that children can quickly switch on in the case of an emergency. If the child activates the alarm, the handset will call up to three registered numbers with a voice message alert at regular intervals until all registered numbers pick up, or until a password is entered into the child's handset. Also, parents signed up for the "imadoco search™" location service can set their phones to automatically receive e-mails announcing the child's physical location, and the e-mails will continue at regular intervals.

The parents who are signed up for imadoco search can also set their phones to receive an automatic e-mail of the child's location when the child's handset is turned off. Moreover, even after the child's handset is switched off, it is possible to receive e-mails of the phone's whereabouts in 15-, 30- or 60-minute intervals. The e-mails continue until a password is entered into either the parent's or child's handset.

The battery can be secured with a special screw to prevent it from being removed and the phone deactivated. The screw must be removed with a special tool.

Additional child-oriented features are available when the phone is set to "Kids' mode." Menu and instruction screens replace more difficult Chinese characters with simple Japanese alphabetic script ("hiragana" characters). The phone can be set to remain on until the child enters a password. Parents can use another password to prevent children from changing the handset's security and network settings.

The handset also has a direct call function. When the user presses the call button, contact information for up to five registered people pops up on the screen, making it easier to call or e-mail them.

The SA800i is compatible with "Kids' i-mode," a service for FOMA i-mode® subscribers. The service will restrict access to unofficial i-mode sites to prevent children from viewing adult content. The "Kids' i-menu" will list only content suitable for children. There is no monthly fee for the service, but packet communication charges will apply.

For further information, please refer to the attachments.

Attachment 1
Main Features and Specifications of SA800i
(Subject to change)
Height x Width x Thickness (Folded) 97 x 50 x 27 mm
Weight Approx. 123 grams
Continuous Stand-by Time More than 350 hours (static),
more than 250 hours (dynamic)
Continuous Talk Time More than 140 minutes
Continuous Video Calling Time More than 90 minutes
Main Display Approx. 2.2 inches (240 x 320 dots); QVGA TFT LCD 260,000 Colors
External Memory Device N/A
Outer: CMOS
Effective resolution: 320,000 pixels
Recorded resolution: 300,000 pixels
Inner: CMOS camera
Effective resolution: 100,000 pixels
Recorded resolution: 100,000 pixels
Colors Torico, Mint, Aqua

Attachment 2
Kids' Advisory Board
  1. Term of Service for Members: September 2005 to September 2006
  2. Frequency of Meetings: Once every two to three months (tentative)
Advisory Board Members:
Name Occupation
Risa Tanaka Managing Editor, Sendenkaigi
Kanae Nomura Freelance announcer
Yuka Harada CEO,
Koichi Uetakaya Director and Secretary General,
Police Channel (NPO)
Ikuyo Kaneko Professor, Keio University

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company, serving more than 50 million customers. The company offers a wide variety of leading-edge mobile multimedia services, including i-mode® which provides e-mail and Internet access to over 45 million subscribers as the world's most popular mobile Internet service, and FOMA®, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe, North America and Asia, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe.
NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

i-mode, FOMA and imadoco search are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.

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