NTT DoCoMo to Invest in Digital Media Business in China


TOKYO, JAPAN, December 27, 2004 --- NTT DoCoMo, Inc. announced today that the company will invest $4.2 million in newly issued stock for an equity stake in Digital Media Group Co., Ltd. ("DMG"), which owns Beijing Eastlong Technology Development Co., Ltd. ("Eastlong Technology"), a company that produces and distributes digital advertisements, content and services for the subway stations and trains in Shanghai. The investment will take place in January 2005.

Through Eastlong Technology, DMG is planning to expand its digital media business using the latest wireless technologies, starting from transportation ads in trains and at subway and monorail stations throughout China.

DoCoMo hopes, through the investment, to increase its presence in China's mobile telecommunications industry, such as in businesses combining digital media and wireless technologies.

DMG is headed by Lim Shen Long, and was incorporated in May 2003 in the British Virgin Islands. Eastlong Technology is headed by Jia Peijun, and was established in Dec. 2001 in the People's Republic of China.

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company, serving more than 49 million customers. The company offers a wide variety of leading-edge mobile multimedia services, including i-mode®, which provides e-mail and Internet access to over 42 million subscribers as the world's most popular mobile Internet service, and FOMA®, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit

i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.

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