Review of the First Year of "Declaration beyond"

The underlying objectives of "Declaration beyond" are the following six declarations, consisting of three declarations to customers (Declarations 1-3) and three declarations to partners (Declarations 4-6).

↓ Explanation of Each Declaration

Declaration 1: Market leader
We aim to be a market leader in benefits and convenience by further evolving and combining our services, billing plans and point programs.
Declaration 2: Style innovation
By leveraging the strengths of 5G through the creative application of virtual reality (VR), artificial intelligence (AI) and the Internet of Things (IoT), we will offer "Experience innovation," "Lifestyle innovation" and "Workstyle innovation."
Declaration 3: Peace of mind and comfort support
We will use AI to develop our customer touchpoints for the provision of customer support that emphasizes comfort and peace of mind.
Declaration 4: Industry creation
We will lead the world in telecommunications infrastructure innovation and increase opportunities for our partners through 5G-related activities. In this way, we aim to help all types of industries across Japan.
Declaration 5: Solution co-creation
We will strengthen "+d" initiatives with the aim of contributing to further growth and prosperity in Japan. We will also work toward solving social issues and vitalizing regional economies by co-creation with partners in sectors such as primary industries, education, sports, healthcare, mobility and workstyle reform.
Declaration 6: Partner business expansion
We will further enhance and evolve open business platforms that utilize points, customer referrals, FinTech, AI agents, IoT, drones and other assets. In this way, we will support our partners' businesses and simultaneously expand commercial transactions.

Topics over the Year

[1] May/June 2017

Launched "Simple Plan," "Ultra Share Pack 30" and "docomo with" Declaration 1

We started a service for customers with limited voice calling outside their family members and a billing plan for customers who use a single handset for an extended period of time. We aim to expand and enhance services befitting individual lifestyles in order that customers can continue using them for a long time with peace of mind.

[2] September/November 2017, March 2018

Provided "new sensory music live events" Declaration 2

New sensory live music event

We conducted events providing people the opportunity to experience music live performances away from the actual venue that give a real sense of the performer playing right in front of their eyes. Various imaging technologies are used to provide such innovation for customer experiences.

[3] October 2017

Established LANDLOG Ltd. Declaration 5

We founded a new company together with a construction company and other entities to provide the "LANDLOG" platform that connects data from all kinds of objects used in construction operations in order to optimize the entire construction and production process and realize safe and productive construction sites in the future.

LANDLOG

[4] October/November 2017

Held "YOYOGI CANDLE 2020" Declaration 2 Declaration 4

YOYOGI CANDLE 2020

This event showcased a futuristic technology providing real-time transmission of spatial information using 5G to project sports to fans on the walls of buildings. With the breakthrough experiential projection mapping, athlete performances were projected onto the NTT DOCOMO Yoyogi Building.

[5] January 2018

Enhanced "docomo Smartphone class" Declaration 3

docomo Shop Yokosuka

We strengthened initiatives for docomo Smartphone classes held at docomo Shops nationwide. The various courses we provide range from basic smartphone operation to effective ways to make full use of the devices.

[6] February 2018

Launched "AI Taxi" Declaration 2 Declaration 5

Graphical representations are provided to drivers

We started providing this service, which forecasts future demand for taxi rides through DOCOMO's real-time traffic forecasting technology* using AI, to corporations throughout Japan.

[1] February 2018

Developed drone platform "docomo sky" Declaration 2 Declaration 5 Declaration 6

We developed a drone-based business assistance platform, "docomo sky." As the first initiative, we started providing a trial for auto-inspection of solar panels together with an analysis service.

[8] February 2018

Launched "docomo 5G Open Partner Program" Declaration 4 Declaration 5

With this program, we provide information about 5G technology and specifications to partners as well as a platform for exchanging opinions. We also provide a 5G technology testing environment at no charge, which includes experimental 5G base station equipment and image transmission equipment that connects to experimental mobile terminals.

* Real-time traffic forecasting technology comprising NTT Group's AI technology "corevo"

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